Living within Limits: preventing sustainability rebounds through design and policy

Living within Limits: preventing sustainability rebounds through design and policy

When

11. Dec 2025 12:00 - 13:00

Where

DTU Library, Kongens Lyngby and virtual live streaming: High-quality LinkedIn and Vimeo

Host

Centre for Absolute Sustainability

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Seminar

Living within Limits: preventing sustainability rebounds through design and policy

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A main is presenting in a busy hall in front of a screen showing beauty products
Watch Lunch Seminar #15

Living within Limits: preventing sustainability rebounds through design. Does innovation always deliver the intended environmental savings? How can companies ensure their new product designs truly contribute to absolute sustainability targets, without backfiring?

Drawing on an ongoing collaboration between Beiersdorf and DTU - Technical University of Denmark, speakers will share how uncovering potential rebound effects and implementing prevention strategies can help companies secure their Absolute Sustainability targets.


This seminar features: 

  • Daniela Pigosso, Professor of Design for Absolute Sustainability at DTU Construct and PI of the REBOUNDLESS ERC project.
  • Benjamin Triller, Senior Scientist, Sustainability Transformation & Innovation at Beiersdorf
  • Giácomo Parolin, Postdoctoral researcher at DTU Construct, Design for Sustainability and REBOUNDLESS.
  • Ellen Helldén, Research assistant at DTU Construct, Design for Sustainability and REBOUNDLESS.