Seminar

The link between Absolute Environmental Sustainability Assessment (AESA) and corporate sustainability claims

A main stands in front of a presentation screen that reads "From the AESA method to corporate sustainability claims" — Photo credit: Krestine Mougaard

What is the link between Absolute Environmental Sustainability Assessment and corporate sustainability claims..?

At the DTU Centre for Absolute Sustainability, one of our key activities is to develop quantitative methods that define the maximum levels of environmental impact a product can have to be considered to be environmentally sustainable. But what does this mean for companies that wish to use sustainability claims in their marketing? This month’s CfAS lunch seminar explores this question through short expert presentations and a panel debate with you, the onsite and online audience.

This seminar features:

Tanja Gotthardsen: independent strategic advisor and anti‑greenwashing specialist who uses green claims as an entry point to guide and influence organisations and policy processes. Drawing on disciplines from earth systems science to behavioural psychology, Tanja helps clients understand the scientific foundations behind regulations and advocates for proportionality between strategies, efforts and communications.
Christian Poll: special consultant at the Centre for Absolute Sustainability and advisor to the Danish Consumer Ombudsman on greenwashing cases. His work applies life cycle assessment and planetary boundaries as the scientific basis for enforcing the marketing act in relation to green claims.
Anders Bjørn: associate professor at DTU Sustain and the Centre for Absolute Sustainability. His research focuses on developing and assessing methods to measure environmental impacts of companies and other stakeholders against planetary boundaries, and on setting corresponding impact reduction targets. Anders also works on translating ethical principles for allocating scarce resources into environmental impact allowances for specific stakeholders.
Tim McAloone: professor at DTU and co-lead of the Centre for Absolute Sustainability. Tim will be the host of the lunch seminar and bring updates from the centre.